Case
Our client, a company operating in the healthcare sector, reported that their organic traffic was insufficient and their search engine visibility fell short of expectations. They also highlighted that the current traffic was not generating meaningful conversions, as visitors were not being effectively converted into sales or service inquiries. This SEO case study demonstrates how we addressed these challenges to improve their search rankings, organic traffic, and conversion rates.
Issues Identified
- Low search engine ranking for primary keywords
- Suboptimal on-page SEO elements
- Limited backlink profile and off-page SEO effort.
Analysis
We conducted a comprehensive site audit using Semrush and identified technical SEO issues, keyword gaps, and competitor trends.
Initial State/Prior to Optimization
The image above represents the site’s performance before any optimization efforts were implemented.
Findings
- Technical SEO Issues: Missing meta descriptions, broken internal links, and slow site speed.
- Keyword Gaps: Lack of targeting for high-intent healthcare-related search terms.
- Backlink Deficiencies: Very few high-quality backlinks pointing to the client’s site, limiting off-page authority.
Strategy Development
- The focus was placed on refining on-page SEO through content optimization, improved internal linking, and enhanced meta descriptions.
- On the technical side, key issues such as site speed, mobile responsiveness, and overall site structure were addressed.
- Off-page SEO efforts targeted high-quality backlinks from authoritative health sites to build long-term authority.
- AI tools played a crucial role in monitoring market trends and competitor activity, ensuring the strategy remained adaptable.
Implementation Process
Technical Fixes
Key technical issues were tackled, including improvements in site speed, internal link repair, optimization for mobile responsiveness, and resolving crawl errors. The site structure was also refined for better indexing and proper use of schema markup.
Content Optimization
Blog posts were reworked by integrating high-search-volume keywords to enhance relevance and ranking potential. Additionally, headers, meta descriptions, and content structures were optimized according to SEO best practices, leading to improved user engagement and search engine visibility.
Backlink Strategy
Targeted outreach for guest posting was implemented, securing backlinks from high-authority, health-related sites. This approach contributed to improved domain authority and attracted relevant traffic from trusted sources.
Proven Results
After the Optimization: Significant improvements were achieved in organic traffic, with the latest Semrush report showing over 66,000 monthly visitors from organic search.
Not only did we see an increase in traffic, but the quality of visitors also improved. Before the optimization, potential customers spent an average of 26 seconds on the website, whereas after the improvements, they spent an average of 51 seconds. This demonstrates that we successfully targeted a more relevant audience, leading to greater engagement with the content.
Before vs After Comparison: The increase in organic traffic, coupled with improved keyword rankings, led to higher visibility. The enhanced engagement translated into higher-quality leads, and as a result, sales saw a significant increase.
Ready to achieve success? Contact us today to explore how we can help you boost your online presence and turn visitors into customers.