Case

Our client, a company in the healthcare sector, expressed concerns about their current SEO performance. Specifically, they reported that their organic traffic, which averaged around 10,000 visits per month, was insufficient for their growth objectives. Moreover, they emphasized that their search engine visibility was not meeting their expectations, and they were also struggling to build a strong backlink profile. Consequently, the traffic they were receiving was not effectively converting into sales or service inquiries, leading to a lack of meaningful conversions and, ultimately, missed opportunities for revenue growth.

Issues Identified

Low search engine visibility for healthcare-related and trending keywords
Weak backlink profile, leading to low domain authority
Poorly optimized on-page SEO elements (meta titles, descriptions, header tags)
Technical SEO problems, including slow loading times and broken links

Analysis

We conducted a comprehensive site audit using Semrush, identifying technical SEO issues, keyword gaps, and a weak backlink profile, along with key competitor strategies to leverage.

Initial State/Prior to Optimization

The image above represents the site’s monthly organic traffic performance before any optimization efforts were implemented.

Findings

Technical SEO Issues: Missing or poorly optimized meta descriptions, numerous broken internal links, slow page loading speeds, and inadequate mobile optimization were identified.
Keyword Gaps: A lack of targeting for high-intent healthcare-related search terms, especially trending keywords, led to reduced visibility.
Backlink Deficiencies: An underdeveloped backlink profile with few high-quality backlinks limited off-page authority and search engine ranking potential.
On-Page SEO Weaknesses: Title tags, header tags, and meta descriptions were not effectively optimized, with missed opportunities for incorporating long-tail and LSI keywords.

Strategy Development

Emphasis was placed on enhancing on-page SEO with content optimization, improved internal linking, and better meta descriptions.
Technical improvements focused on resolving site speed, mobile responsiveness, and overall site structure issues.
Off-page SEO efforts targeted acquiring high-quality backlinks from authoritative healthcare websites to build domain authority.
AI tools were utilized to monitor market trends and competitor activities, ensuring a flexible and adaptive SEO performance strategy.

Implementation Process

Technical Fixes

Enhanced site speed, repaired internal links, optimized for mobile responsiveness, and resolved crawl errors to improve overall website performance and indexing.

Content Optimization

Updated blog posts with high-search-volume keywords, optimizing meta descriptions, and restructuring content to boost search relevance and user engagement.

Backlink Strategy

Conducted targeted outreach to secure high-quality backlinks from authoritative health-related websites, strengthening domain authority and attracting relevant traffic.

Proven Results

After a 6-month optimization process, significant improvements were observed in organic traffic, with the latest Semrush report indicating over 47,000 monthly visitors from organic search.

In a 6-month period, organic traffic grew by 4 times, attracting a more relevant audience. This increase, combined with targeted PPC campaigns, led to record-breaking sales and inquiries, significantly enhancing business results.

An aggressive and strategic backlink strategy, combining guest posting, visual content sharing, and targeted outreach, led to a significant rise in referring domains and backlinks. This approach enhanced domain authority, improved search engine rankings, increased organic traffic, and solidified credibility in the healthcare sector.

Ready for Growth?